Daewoo Forklifts Kansas

Start-up of the forklift business
A national expansion of the industrial machinery business was promoted by Korea during the late 1960s. At that time, the forklift market in Korea was an open-import situation. Korea Machinery Co., Ltd. started to import forklifts which are assembled and sell them to large business groups, state-run companies and the armed forces. During the year 1976, Korea Machinery Co., Ltd. merged with Daewoo Heavy Industries Ltd. The corporation established service and sales outlets all over the country and, a few years later, opened its own forklift production plant. Product development and quality improvement through constant technical training were the plant's primary focus.

Expansion of forklift exports
The market share of Daewoo Heavy Industries Ltd in the domestic forklift industry went as high as 90%. By the 1980s, the company's sales increases and technological improvements had attracted the interest of Caterpillar Industrial Inc., an American company. The two companies entered a joint-venture project during the early part of the 1980s to deal with competition faced by Caterpillar in the United States forklift market. Daewoo's forklift sales skyrocketed and a new plant was constructed during 1984. Daewoo Heavy Industries Ltd. was then in a position to make forklifts for export. During the early 90s, Daewoo went international with a worldwide sales network. New models were developed as an independent brand utilizing Korean technology.

Development of new models
Developed in the year 1998 was the G5 series, the first series of proprietary models. These models were 1800 kg - 3000 kg internal combustion or IC trucks. A research effort developed core technologies for transmissions, engines and hydraulic systems. A lot of durability and performance tests have confirmed the quality of this new family of trucks. The company established reliability evaluation centers to assure the reliability of main parts. These centers have obtained worldwide respect.

Well-known for its operator comfort and low environmental impact is the G5 series. The G5 is recognized throughout the globe for being reliable, durable and operator friendly. The series rated high amongst customers in after sales, large-scale surveys as part of a consumer-oriented marketing strategy for these models.

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